Idea napkin 2

1) I am a third year Marketing and entrepreneurship student excited for the future and eager to succeed. My skills are analytical and creative and I believe are useful for my execution of this business concept. I used to be an engineering student because I was always good at math and science and possessed good problem solving skills. However, my calling was not engineering and I realized that after a few years. Instead I began to focus my talents and energy into marketing and business and found myself taking this course. I believe I have some useful human communication skills and common sense that help me to succeed when it comes to business. The business I would get into with this idea of Emergency Booze would be risky and new to me. I would honestly not see this company as my main stream of income in the future, rather a side project with some potential.

2) I am offering a just in time solution to the problem of having to throw a last minute party or organize a large event in which drinking will be involved. Instead of people having to stay on the phone for large periods of time trying to find a viable place with a liquor license that could support and entertain a large amount of guests, they could call my service and be taken care of immediately. My company would own a fleet of "mobile" bars that are basically old ambulances and school buses transformed into portable bar scenes. These all come with a fully stocked bar and the materials to serve up to 200 guests.

3) My customers care because I am relieving them of plenty of hassle and time that could be spent elsewhere. I am facilitating event planning and catering all at once and adding an augmented benefit in that my portable bars offer a unique experience separate from a typical catering service.