Idea Napkin No. 1

Emergency Booze.....Wait, what???

  I am a third year marketing student minoring in Entrepreneurship. I recently switched to marketing after studying mechanical engineering for 2 years. I came into college thinking engineering was my calling. I have always excelled in creative solutions to tangible problems whether it be fixing an appliance at home or constructing a tent with no poles. My analytical skills were there but it wasn't my true calling. I started looking into product design and manufacturing through Mechanical engineering and learned about the whole product development stage. This brought light to marketing and product design and led to a realization. My strengths were analytical and creative but I was always good at knowing what people want and how to please them. It can sound like a manipulative and fake trait at first, but I realized there are ethical and useful ways of applying it. After realizing this I switched to Marketing and started to engage in sales/promotion activities. I worked as a promoter for a Gainesville nightlife company and volunteered in fundraising/marketing for a Hispanic Heritage Celebration at UF. These experiences with people, rather than with calculations and mechanisms, evolved my interpersonal skills and gave me experience that I have applied to my current business concept. The idea of a bar is not new. What s new is my delivery of that idea and the medium at which i provide it. This is mainly marketing and problem solving. Two skills that I believe i have. 

  I am offering a just in time solution to the problem of having to cater (alcohol) a last minute party and easing the hassle of having to reserve space at a local hotel ballroom, party room, or other venue with a certified liquor license. You can call our hotline or click online. You can be browsing for party favors, local bars, or catering services and stubble upon our solution. Emergency Booze is not an attempt at hosting a party for you, rather a useful addition to your already existing party. You choose your theme and we will aim to cater to your needs as much as possible. If you would like an immiddeate solution, we have already exisiting themes and layouts. We can operate in private and certain public locations.  

    We aim to provide our service to anyone who has ever experienced a "slow" party or mixer if you will. Or maybe they have family coming to town and haven't made proper preparations. They want to have a large gathering, maybe a BBQ or cocktail party but are unsure whether to guide the masses to a venue with a liquor license or stay home and call a regular catering service. My demographic would not be able to provide the proper stage, equipment, utensils, or drinkware that is neccesary for a catering service to work. "But The service will provide there own equipment at a fee at least". Yes, but it remains your typical waiter service. The drinks are pre-made at a tent and served to you. With Emergency Booze, we provide a themed bar that you can sit down, relax, watch your drink being created, and have that happy hour feeling at. But at home, or at your local music festival, carnival, etc. 

   My customers will pay for the ease, comfort, and preciseness that my service delivers. We will save our customers time and stress in that we are certified, mobile, all inclusive, and customizable. We hope to provide augmented benfits that help us to stand out from regular catering services. perhaps our most attractive features are our pricing options. Our customer can choose to pay based on consumption (calculated based on average liquor pricing per bottle in stores plus a small facilitation fee) if they are not sure about party size or bottle count needed. Our more affordable option provides packages of set number of bottles that are customizable to your need by brand or type. This option accounts for wholesale pricing and is at a discount. 

  We offer certain pricing options and a revolutionary approach to catering that sets us apart from other catering services. We provide a fully stocked, themed, open or close layout bar in which you can sit, relax, and enjoy the proper party/happy hour experience at the comfort of your, your family's, or your friends home. Or at your local hectic music festival or carnival for example. Our uniqueness is in our range of customer base, ease of logistics and cost, and augmented party favors if you will. 

Upon completion of this assessment i realized that my concept is plausible and creative. I was able to target my audience, fine tune ideas on pricing, and truly reflect upon my customer base and service offering. I became more confident about my idea and believe to hold some ground if properly executed and within the right legal boundaries. The kink in my chain that I came across after this exercise was, What truly sets me apart form my competitors? AmI establishing a new and revolutionary service? or am I a silly twist of an already existent concept? Hmmmmm.....